Free Standard Delivery on all orders over 25000 PKR

Audio Technica Logo

Privacy Policy

This Privacy Policy outlines how AUDIO-TECHNICA collects, uses, and shares Visitor Information on its Sites and related Applications. By using these platforms, visitors consent to this policy, which may change over time. This policy does not apply to offline or third-party data collection.

Information we gather and its use

We gather Visitor Information during your usage of our Sites. Occasionally, you voluntarily provide it, while other times it’s collected automatically. Our management of your Visitor Information primarily involves product registration, electronic newsletter sign-ups, warranty matters, product shipment and addressing general inquiries.

Data Acquired During Your Site Usage

We collect various types of Visitor Information through different means, which may include personally identifiable details like your name and email address, provided voluntarily, non-personal usage information derived from your interactions with our Sites, and data from third parties, with your consent. This information is used for various purposes, including product registration, newsletters, warranty matters, shipping, giveaways, rebates, and general inquiries. We also automatically gather certain non-identifying information, such as device data, IP address, browser details, and usage patterns, for security, operational, and analytical reasons. While we respect Do-Not-Track settings, as there’s no universal standard yet, we don’t respond to these signals. Please note that we do not handle sensitive personal data like race, political opinions, religious beliefs, or biometric information.

We gather various types of information from our Site users, which can be categorized as follows:

  1. Identity and Contact Information: This includes details like your name, email, social media handles, shipping and billing addresses, phone number, and job title.
  2. Technical Data and Device Identifiers: We collect information such as IP addresses, operating systems, browser type, page visits, and referring websites.
  3. Commercial Information: Records of products or services you’ve considered, purchased, or interacted with.
  4. Non-Identifying Information: General data about your site usage, like pages visited and time spent.
  5. Application Information: If you apply for a job through our Site, we may collect your personal and professional details, including name, address, education, employment history, skills, and references.
    On our Sites, we gather your Visitor Information through a variety of methods, including:
  6. Filling out forms like registration, applications, and general inquiries, or contacting us via email.
  7. Participating in occasional surveys.
  8. Interacting with social media plugins.
  9. Utilizing web-tracking and website analytics technologies, like cookies and web beacons.

Voluntary Submission

AUDIO-TECHNICA reserves the right to collect Visitor Information that you voluntarily authorize. This covers situations where we seek information such as your name and email address, be it during your e-newsletter registration, engagement in website activities, or when you reach out to us. It is imperative that all personal information submitted to us remains truthful, thorough, and precise and you are required to inform us of any updates or modifications to such personal information.

Third Party Websites

The Sites might feature links to websites that are not under the ownership or control of AUDIO-TECHNICA. We lack influence over these third-party websites and do not provide endorsements. We advise you to exercise caution when navigating third-party websites and acquaint yourself with their privacy policies, as we bear no responsibility for the privacy policies or practices of these third-party websites.

Web Beacons

AUDIO-TECHNICA may utilize electronic images, such as web beacons (commonly known as pixel tags, clear GIFs, or invisible images), on the Sites for purposes like user recognition, traffic analysis, content preferences identification, and engagement measurement with our Sites. we may incorporate web beacons in our email communications, like e-newsletters, to track the number of opened messages. for example.

Log Files

AUDIO-TECHNICA’s servers automatically record information provided by your browser, including your IP address, browser type, and the URL you are accessing. These log files are securely stored and used for internal traffic pattern analysis.

Cookies and Similar Tools

We use cookies and similar technologies to enhance your browsing experience, personalize content, analyze trends, protect against spam and gather information for improving our website. These technologies help us provide you with customized content, remember your preferences, and track website analytics. If you disable cookies, some site features may not function correctly.

Cookies are classified into the subcategories below

Essential cookies are crucial for the proper functioning and security of the Sites, enabling core features and collecting data that helps AUDIO-TECHNICA enhance user experiences and compliance with data policies.

Preference cookies are designed to gather and analyze your preferences and choices related to the Sites, improving your browsing experience. They encompass social media cookies, which capture your social media activity and associated data, allowing you to manage them through the respective social media platforms.

Advertising cookies are employed to support the Sites and enhance user experience by personalizing the displayed content and delivering targeted advertisements aligned with users’ interests. AUDIO-TECHNICA ensures that user information is only shared as necessary for site operation or in compliance with legal requirements, safeguarding user privacy.


Analytic Services, like Google Analytics, are used to collect non-personal information about website traffic and usage, providing insights into web-traffic trends and partnership effectiveness. This data, including IP addresses and browser details, helps maintain site security and operation. Importantly, no personally identifiable information is shared with Analytic Services, and their operations comply with privacy policies, such as Google’s Privacy Policy.

Use of Your Information

We exclusively handle your Visitor Information in a manner that aligns with and is relevant to the original collection or authorization purpose. Your Visitor Information may be employed for the following objectives:

To Enhance Our Services

We collect and use specific information, including your personal details, purchase history, and more, to ensure your orders are handled correctly and provide customer support. This data helps us analyze your preferences and purchasing habits for statistical and more effective marketing. We may also use your Visitor Information for purposes like website presentation, feedback requests, asset transactions, and other activities with your consent.

To Assess Job Applicants

If you apply for a job through our Sites, we may gather details such as your name, contact information, education, employment history, skills, and references. This information is collected to assess your suitability for the applied position.

As Required by Legal Obligation

AUDIO-TECHNICA may share your personal information when legally obligated to do so, such as to comply with a legal request, investigation, or court order, or to safeguard our rights and assets.

AUDIO-TECHNICA ensures that your Visitor Information is processed lawfully. Typically, we process your information based on your consent, contractual obligations (when you’ve entered an agreement with us that necessitates such processing), or legal requirements.

Protecting Your Information

We take measures to protect your information, including the use of secure servers and encryption. However, no system is entirely foolproof. Please contact us if you suspect a breach of your privacy. It’s important that you also take responsibility for your information by keeping passwords confidential, and we are not liable for any security measures evaded by third parties.

Third-Party Policies

Before sharing personal information or engaging in transactions with third parties, it’s advisable to thoroughly review their privacy policies. If you have questions regarding their privacy policies or the information they request during transactions, please contact the respective third-party providers directly.

Children Online Privacy Protection

Our Sites are intended for users aged 13 and above. By using the Sites, you confirm that you are 13 years of age or older, or that you are the parent or guardian of a minor who is using the Sites with your consent. We do not accept responsibility for access or use of the Sites by individuals under 13. Users under the age of 13 should not provide any personal information or use the interactive features of our Sites. If we discover that we have collected personal information from a child under 13 without parental consent, we will promptly delete that information.

Scroll to Top